YOKONORI

  • If you have a problem, it will stay a problem unless it’s solved. In order to solve the problem you first must understand the issues and make sense of it so you can then try solving it. But no one problem is like another and no one solution works for everything. All that to say,…

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  • Too popular

    There is “popular” and then there is “too popular”. Popular is not bad. There are lots of really good things that are popular. Like chocolate and vanilla ice cream. They are the most popular ice cream flavors and that’s good. I don’t think anyone would argue that they are too popular. So what is too…

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  • As I was browsing the boys pants section of Costco an older man stopped me to ask how many kids I had. At that moment I had 3 of our boys with me and that seemed to have caught his attention. I proceeded to tell him that I have 4 sons and a daughter. He…

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  • People love to tell each other what they want, and so do mediocre marketers. And a lot of them also spend excessive amounts of time and money trying to convince you of what you want as well. Case in point, the Slap Chopper. Average marketers love to find ways of convincing people they want that…

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  • It’s time to step it up with SA (Snowboard Attendants) this season. The project my friend Michiyo Hashimoto and I started talking about two seasons ago is slowly starting to take shape. I am a leadership development trainer. I believe people are sacred and worth more than anything. Even when we try making a good…

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  • There is an endless flow of content on the topic of leadership. You could literally spend the rest of your life studying leadership and still never be sure you were doing it right because a lot of people think that there is a right and therefore wrong way to do it. Over the past few…

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  • Fight or flight

    There comes a time when you have to make a choice to fight or flight. And to fight doesn’t always mean to be violent. There are plenty of good things worth fighting for. In any organization, there are issues that need to be resolved in order to see the vision through. And I believe the…

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  • Organizations may help people relate, but nobody has a relationship with an organization. Relationships are meant to be personal and full of life. Relationships are something people have with other people. Yes, I know some people seem to have an unhealthy relationship with their job or with money but thats not what I’m talking about.…

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  • Relatable

    People seek out all kinds of ways to relate. Music, movies, and sports, the list could go on and on because it’s infinite really. With the internet, companies are spending fortunes to invent new ways to “relate” to your friends and to them. So why is this important? It’s important because relating to people is…

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