People love to tell each other what they want, and so do mediocre marketers. And a lot of them also spend excessive amounts of time and money trying to convince you of what you want as well.

Case in point, the Slap Chopper.

Average marketers love to find ways of convincing people they want that new product, toy, car, or hairstyle… Did you pick up on any of the stated “felt needs” in the Slap Chopper ad?

But here is the cool thing about great marketing and great leadership.
Great leaders just like great marketers don’t tell people what they want. They tell people what they are worth.

Great leaders just like great marketers don’t tell people what they want.

They tell people what they are worth.

When you take the time to step back far enough from what you are doing to see that it’s all about helping people find their dignity, everyone wins.

Why do teams and brands that know their purpose and values do better in the marketplace? It’s because they have found ways to add value to people that go beyond the product they sell. You can do the same by being brave and generous enough to tell people what they are worth. The people on your team, the people in your neighborhood, the people you see on the street corner.