Category: YOKONORI
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Coffee Bean Price Increase from Oct. 2023
We want to take a moment to thank you all for your ongoing support these past five years since we began roasting fair trade organic coffee here in Norikura Kogen. It’s been a pleasure to learn and grow together. Without your support, we would not have been able to continue this journey to provide fresh…
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First RD (Renewable Diesel) Drive In Nagano Prefecture
I was asked to assist with a test drive event for a renewable diesel with the local Matsumoto company called Yamasa and Alpico. The event was designed to give locals in the Alps Sangakukyo area and National Press representatives a chance to learn about the naturally sourced diesel transition fuel. I didn’t know much about…
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Columbia FIELD STORE in Kamikochi
Yesterday I got to attend the opening ceremony at the Columbia Field Store in Kamikochi. I became an official brand ambassador for Columbia Sportswear Japan last year and have been working on a few projects together since then. For the field store, I was asked to design a graphic to represent the Kita (Northern) Alps area around…
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インタビュー#20 | アルプス山岳郷
上高地「ネイチャーガイドFIVESENSE」～上高地好きになってもらうため “好き”をつなげて魅力発信～日本屈指の山岳景勝地「上高地」と言えば……？多くの方にとって何よりも強い印象として思い浮かぶのは— Read on alps-sangakukyo.amebaownd.com/posts/39255913
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Mt. Norikura Snow Resort Riding Clips
I put together few short clips of some riding at Mt. Norikura Snow Resort.
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Vision alone isn’t enough
I have heard the words vision, purpose, mission, and core values thrown around a lot. I think the word vision is used most though. Probably because it sounds cool and invokes a sense of a new future just waiting to be built. Don’t get me wrong, a clear vision is really important. And so is…
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“Busy” may feel like a safe place to hide…
You run into a friend that you haven’t seen in a while in the checkout lane. You chat about the weather, what you have been doing and then before you know it, out comes the b word. Before you know it you have used it 10 times as you talk about work, family and the…
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The Infinite Game
If you wake up every day with a finite outcome as your only goal, I think it’s fair to say that your life will be not only predictable but also decidedly difficult. Why is will it be difficult? It will be difficult because most things in life just don’t work that way. Most things in…