YOKONORI
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People from all over Japan (and the world) gathered to share their craftsmanship and love for the outdoors in Matsumoto city. The 2nd annual ALPS OUTDOOR SUMMIT was held October 4th, 5th and 6th at the beautiful Yamabiko Dome venue near the Shinshu Matsumoto Airport. One of the highlights of this years event was getting…
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Zengoro Falls is located about 30 min by foot from the Norikura Kogen Visitor Center. I think a lot of people assume that living in a place like Norikura Kogen means that everyone must always be out hiking around and enjoying nature all the time. In a perfect world that may be true but life…
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We want to take a moment to thank you all for your ongoing support these past five years since we began roasting fair trade organic coffee here in Norikura Kogen. It’s been a pleasure to learn and grow together. Without your support, we would not have been able to continue this journey to provide fresh…
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I was asked to assist with a test drive event for a renewable diesel with the local Matsumoto company called Yamasa and Alpico. The event was designed to give locals in the Alps Sangakukyo area and National Press representatives a chance to learn about the naturally sourced diesel transition fuel. I didn’t know much about…
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Yesterday I got to attend the opening ceremony at the Columbia Field Store in Kamikochi. I became an official brand ambassador for Columbia Sportswear Japan last year and have been working on a few projects together since then. For the field store, I was asked to design a graphic to represent the Kita (Northern) Alps area around…
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上高地「ネイチャーガイドFIVESENSE」～上高地好きになってもらうため “好き”をつなげて魅力発信～日本屈指の山岳景勝地「上高地」と言えば……？多くの方にとって何よりも強い印象として思い浮かぶのは— Read on alps-sangakukyo.amebaownd.com/posts/39255913
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I put together few short clips of some riding at Mt. Norikura Snow Resort.
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I have heard the words vision, purpose, mission, and core values thrown around a lot. I think the word vision is used most though. Probably because it sounds cool and invokes a sense of a new future just waiting to be built. Don’t get me wrong, a clear vision is really important. And so is…